CAC Optimizer
Grade your acquisition cost in under a minute. See exactly where your pipeline is losing money — and how to fix it.
All paid channels — Google, LinkedIn, Meta. Enter 0 if none.
CRM, email tools, automation. Divide annual bills by 12.
Total leads per month — form fills, demo requests, signups.
% of all leads that become paying customers — full funnel, not just the final opp stage.
Average ACV — what one new customer pays per year.
% of customers who cancel per year. Pre-filled with industry median (15%) — adjust to your actual rate.
What Is a Good CAC for B2B SMBs?
Customer Acquisition Cost (CAC) measures the total spend required to win one new customer. In B2B SMBs, median CAC runs $300–600 depending on channel mix and deal size. The critical number isn't CAC in isolation — it's the LTV:CAC ratio, where 3:1 is the minimum acceptable and 5:1 is elite.
A common trap: teams benchmark CAC against industry averages rather than against their own LTV. A $2,000 CAC on a $40,000 ACV account is exceptional. The same CAC on a $3,000 ACV account is a structural problem. Context always wins over the absolute number.
$300–600
Median CAC for B2B SMBs
3:1
Minimum Healthy LTV:CAC Ratio
<12 mo
Target CAC Payback Period
What is your biggest revenue challenge today?
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