Strategic Partners & Recommended Stack

If your audit indicates a reliance on paid media with a Blended CAC that outpaces your deal size, Semrush is the primary tool to recalibrate towards organic search. It builds a compounding acquisition channel that lowers long-term CAC by identifying high-intent content opportunities your competitors are missing.

• Keyword gap analysis to identify high-intent, low-competition content opportunities
• Competitor backlink and content strategy benchmarking
• Technical SEO audits to improve crawlability and Core Web Vitals
• Topic cluster planning aligned to your ICP's search behaviour

For high-ACV organisations whose audit reveals low pipeline efficiency, Demandbase provides the account-level intent data needed to stop "spray and pray" marketing. This shifts your model from volume-based leads to precision targeting of high-propensity ICP accounts that match your enterprise profile.

• AI-powered account identification using first- and third-party intent signals
• Account-level personalisation across web, ads, and sales outreach
• Revenue team alignment around a shared set of target accounts
• Pipeline acceleration through multi-threaded leadership engagement

If your audit reveals a "Leaky Funnel" — where visitors arrive but rarely convert to a lead — Unbounce is the solution. It allows you to build and A/B test high-performance landing pages without dev help, ensuring that your traffic actually turns into pipeline.

• Rapid deployment of high-converting, mobile-responsive landing pages
• A/B testing of headlines, CTAs, and forms to optimize CAC
• AI-powered "Smart Traffic" routing to match visitors to the best page variant
• Dynamic text replacement to match search intent and improve Quality Score

When your win rate is under 25% and deals run larger, the most common root cause is pipeline visibility failure — deals stall silently, follow-ups happen too late, and there is no single view of where each opportunity stands. Pipedrive is built specifically to fix this: its visual pipeline, activity-based selling model, and automated reminders systematically reduce the lag between touches that kills deals.

• Visual pipeline board with drag-and-drop deal progression
• Automated follow-up reminders to eliminate missed touches
• Deal rotting alerts when opportunities go quiet past a set threshold
• Activity-based selling reports to identify rep behaviour patterns

When your win rate is under 25% on smaller, faster-moving deals, you need a CRM that keeps pace without a RevOps team behind it. Close is built for founder-led and small sales teams — calling, email, and SMS live inside the CRM itself, so there is no dialer add-on to configure before you can see where deals are stalling.

• Built-in calling, email, and SMS — no separate dialer or integration needed
• Pipeline view that surfaces every stalled opportunity and its next action
• Call recording and coaching tools for fast-moving inside sales teams
• Workflow automation that replaces manual follow-up sequences

When you already have real opportunity volume but win rate is lagging, the gap is often speed — leads go cold before anyone follows up. Chloe is an AI SDR built into Close that qualifies inbound leads and books meetings around the clock, so volume stops leaking through slow response times.

• Instant, 24/7 response to new inbound leads before they go cold
• AI-led qualification questions to filter for genuine fit
• Automatic meeting booking straight onto reps' calendars
• Works natively inside Close — no separate tool to manage

When your unit economics (ROI > 200%) are strong but lead volume is low, your TAM is underutilized. Apollo.io provides the verified B2B database and sequencing tools needed to scale your outbound engine and capture the full market potential your efficiency justifies.

• Access to a database of 275M+ verified B2B contacts and accounts
• Automated outbound sequencing to reach high-propensity ICP targets
• AI-powered writing assistant to optimize cold outreach engagement
• Real-time job change and intent alerts to identify timing-perfect leads

High customer churn is the ultimate "ROI killer." If your audit reveals an attrition rate above 10%, Custify gives you the health scoring, automated playbooks, and Customer 360 views needed to catch at-risk accounts early and protect the LTV:CAC ratio your acquisition engine depends on.

• Customisable health scores that combine product usage, support, and billing signals
• Automated playbooks that trigger retention actions when engagement drops
• Customer 360 consolidating CRM, support tickets, and product data in one view
• AI-generated account summaries and follow-up tasks to reduce manual CS overhead

When win rate is persistently weak, conversion often fails due to a lack of third-party validation rather than the pitch itself. G2 helps you build market authority and capture in-market intent, providing the social proof required to close the "trust gap" and win against established incumbents.

• Capture and leverage verified customer reviews to build trust
• Identify in-market buyers researching your category with intent data
• Benchmark performance against competitors with Grid Reports
• Integrate reviews into sales collateral to accelerate deal cycles

A weak funnel grade that isn't explained by a low visit-to-lead rate usually means visitors are dropping off later — mid-page, mid-form, or on a specific device. Hotjar shows you session recordings and heatmaps of exactly where that happens, so you fix the actual friction point instead of guessing.

• Session recordings to watch real visitor behaviour on your highest-traffic pages
• Heatmaps to see exactly where attention and clicks concentrate — or drop off
• Form analytics to pinpoint which field causes abandonment
• On-page surveys to ask hesitant visitors what's stopping them